Take on the French market?

Launch and Grow Your Business in France with a Fractional Go-to-Market Director

I help international SMEs and scale-ups expand into the French market — from strategy to execution, fast and efficiently

Or connect with me on Linkedin:

Who I Am

  • 15 years experience in growth marketing, business development, divers industries and international expansion
  • Worked across France, Europe, and international markets
  • Hybrid skills: strategy + execution + data-driven decision-making + automation

Your problem ? Unlock the Francophone European Market…

You’re an industrial champion in your country, but unknown in France?
👉 What if I told you there’s a structured, proven method to unlock the Francophone market and bring you your first clients?

And you’re facing these kinds of challenges :

  • Your product is physical, complex, and high-value
  • Your sales cycle lasts several months
  • Multiple decision-makers are involved
  • And failing in France could cost you tens of thousands of euros

You hesitate to enter the market because:

  • No one knows you in France
  • You don’t understand the local market codes
  • You don’t know where to start
  • You think expanding into the Francophone market requires:
    • setting up a subsidiary,
    • opening offices,
    • building a marketing and sales team,

So before You Launch…

For all these reasons, what you’d really want before diving in is to test the market without a huge upfront commitment.

In that case, I might be the solution you’re looking for:

  • I can handle your launch strategy end-to-end
  • from generating qualified leads with the technical decision-makers to negotiating contracts
  • using data to maximize your chances of success while minimizing your market entry costs.

Practically, what I Can Do for You

Here is how I can unlock the french market :

  • Market Entry & Strategy – Analyze the French market, position your product, define GTM plan
  • Customer Acquisition & Growth – Launch digital campaigns, optimize funnels, automate acquisition
  • Product Localization & Launch – Adapt your product, messaging and marketing for France
  • Fractional Leadership – Act as your local Head of Growth / Market Director, without hiring full-time

Proven Results

  • Il Cosmétiques: €2M revenue in 1 year in France
  • Grakka: €1M in 3 years, multi-country expansion
  • Other examples: SaaS & DTC growth, customer acquisition, funnel optimization

Some of my keys achievements:

How I Work

Here is 4 steps process:

  • Discovery Call – Understand your goals & challenges
  • Market Analysis & Plan – Define GTM strategy for France
  • Execution & Optimization – Launch campaigns, monitor, report, adjust
  • Scale & Repeat – Optimize and expand quickly

« Sebastien fulfilled all aspects of his job with great diligence and care – His job role included selling a very
well-known brand of food smoker, the Bradley Smoker, along with a famous brand of ceramic grill,
Kamado Joe. Sebastien’s territory included France, Italy, Spain, Portugal and all other French
speaking countries i.e. Belgium, Switzerland. »

John Watkins – Managing Director

Ready to Launch in France?

So let’s book a 15-min Discovery Call